Manufacturer | North Little Rock Manufacturing |
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Country of Origin | USA |
Imported By | L’Oreal India Private Limited, A-Wing, 8th Floor, Marathon Futurex,N.M Joshi Marg, Lower Parel, Mumbai- 400013, Phone: 022 2498 3000 |
Item model number | K0917001 |
Product Dimensions | 1.35 x 1.35 x 11.83 cm; 18.6 g |
ASIN | B0046VGJJA |
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Maybelline New York Full Coverage Concealer, Matte & Poreless Ultra Blendable, Fit Me, 25 Medium, 6.8ml

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Purchase options and add-ons
Item Form | Cream |
Colour | 25 Medium |
Skin Type | All |
Finish Type | Matte |
Recommended Uses For Product | Suitable for All skin types |
Material Type Free | Fragrance Free,Oil-free |
Package Information | Tube |
Brand | Maybelline |
Coverage | Full |
Product Benefits | Pore Treatment, Blemishes Treatment |
About this item
- Concealer for flawless, natural coverage, Oil-free concealer matches skin tones to deliver a more even complexion
- Matte finish, Fulll coverage concealer, Corrects imperfections, and dark spots
- Dot the liquid concealer onto imperfections or under the eyes to conceal the look of dark circles. Pat the concealer with a finger or brush to blend
- Matches all skin tones, Fragrance-free, Creamy feel perfect for hiding blemishes and dark circles
- Contents: 1x Maybelline New York Fit Me! Full Coverage Concealer, Matte & Poreless Ultra Blendable, Shade: 25 Medium, 6.8ml
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Important information
Ingredients:
G852443 INGREDIENTS: WATER (AQUA), CYCLOPENTASILOXANE, HYDROGENATED POLYISOBUTENE, GLYCERIN, SORBITAN ISOSTEARATE, PROPYLENE GLYCOL, TITANIUM DIOXIDE, OZOKERITE, PHENOXYETHANOL, MAGNESIUM SULFATE, DISTEARDIMONIUM HECTORITE, DISODIUM STEAROYL GLUTAMATE, METHYLPARABEN, ACRYLATES CROSSPOLYMER, ALUMINA, BUTYLPARABEN, ALUMINUM HYDROXIDE, TOCOPHEROL, SILICA, CHAMOMILLA RECUTITA (MATRICARIA FLOWER EXTRACT), MAY CONTAIN (+/-): (CI 77891), IRON OXIDES (CI 77491, 77492, 77499), MICA F.I.L. D43567/2
Directions:
Step 1. Dot concealer onto imperfections or under the eyes. Step 2. Pat with a finger to blend.
Product description
Maybelline's Fit Me liquid concealer works to conceal redness, flaws, and blemishes to achieve a more flawless skin complexion. This oil-free and non-comedogenic concealer banishes the signs of fatigue creating a more-rested appearance. Achieve complete, yet natural concealer coverage with a formula that blends effortlessly to the skin. Fit Me concealer stays fresh on skin all throughout the day and is non-comedogenic, fragrance free, and formulated to match all skin tones from light to dark.
From the manufacturer


Fit Me Concealer
For flawless, natural coverage
Maybelline's Fit Me liquid concealer works to conceal redness, flaws, and blemishes to achieve a more flawless looking skin complexion. This oil-free concealer reduces the signs of fatigue creating a more rested appearance. Achieve complete, yet natural coverage with a formula that blends effortlessly into skin. Fit Me concealer stays fresh on the skin throughout the day, is fragrance-free, and formulated to match a variety of skin tones.
Dot concealer onto imperfections or under the eyes and pat with a finger to blend to achieve flawless natural coverage.
Key Benefits:
- Blendable
- Natural Coverage
- 9 Skin-Fitting Shades
- Oil-Free Formulation
- Fragrance Free
- Ophthalmologist Tested

Find your shade
Fit Me offers a wide variety of shades to match each skin tone, and shade for a natural-looking result. Find your fit amongst the available shades varying from Light to Tan.

Your go-to routine for Flawless Base
Perfect looking skin starts with a flawless base. Follow these 3 easy steps to immaculate, natural looking coverage.
Step 1. Fit Me Primer to prep the skin
Step 2. Fit Me Foundation to even out the skin tone.
Step 3. Fit Me Concealer to correct the appearance of imperfections.
Step 4. Fit Me Powder to mattify and set for a natural, non-cakey looking finish.

Superior Formulation
Creamy feel medium coverage concealer, perfect for hiding blemishes and dark circles. Dermatologist tested. Ophthalmologist tested. Non-comedogenic concealer. Fragrance-free.

Find your shade

How to use/apply

Texture
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Fit Me Primer
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Fit Me Matte+Poreless Liquid Foundation
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Fit Me Concealer
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Fit Me Loose Powder
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Fit Me Blush
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Fit Me Setting Spray
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Customer Reviews |
4.1 out of 5 stars 3,188
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4.2 out of 5 stars 19,134
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4.1 out of 5 stars 197,028
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4.4 out of 5 stars 6,864
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4.1 out of 5 stars 30,923
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4.0 out of 5 stars 910
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Price | ₹354.00₹354.00 | ₹382.00₹382.00 | ₹389.00₹389.00 | ₹519.00₹519.00 | ₹382.00₹382.00 | ₹475.00₹475.00 |
Product Type | Primer | Liquid Foundation | Concealer | Loose powder | Blush | Makup Setting Spray |
Product Description | Reduces the appearance of pores and helps keep makeup in place longer. | For normal to oily skin and refines pores, In bottle format | Natural looking, fade proof, Conceals redness and blemishes, Suitable for All skin types | A mineral-based loose finishing powder adds a finishing touch to your makeup base | Silky-smooth blush enhances skin tone with a pop of natural colour | Fit Me Matte + Poreless Setting Spray sets in your makeup for 24 hour oil control, so you are set for the entire day |
Benefits | Mattifies and smoothens the skin | Medium coverage liquid foundation | Flawless coverage | Controls shine | True-to-tone colour | Does not clog pores while controlling excess oil production |
Results | Matte finish | Natural, matte finish | Natural coverage | Sheer hint of colour | Natural looking | Matte finish |
Long-lasting? | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
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Customer Reviews |
4.2 out of 5 stars 27,468
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4.2 out of 5 stars 25,540
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4.0 out of 5 stars 1,626
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4.0 out of 5 stars 15,240
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4.3 out of 5 stars 942
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4.0 out of 5 stars 3,383
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Price | ₹419.00₹419.00 | ₹314.00₹314.00 | ₹595.89₹595.89 | ₹489.00₹489.00 | ₹507.00₹507.00 | ₹359.00₹359.00 |
Description | Leaves your lips with an intense colour that lasts for up to 16 hours, The intensely pigmented formula doesn't dry out lips | Volume-pumping formula, without clumping your lashes | It's easy felt tip pen glides smoothly on your lids for quick application | A luxurious face highlighter for a perfect summer glow. Metallic pearls create a reflective chrome sheen | Palette with 6 complementary shades for all skin tones and shades | Ultimattes are slim lipsticks delivering an extreme matte finish with a cushiony, yet comfortable lightweight feel. |
Result | A flawless matte finish | Instant volume | Intense black colour for fabulous eye lokks | For skin that glows | Versatile looks for everyday | Intense matte colour |
Product information
Technical Details
Additional Information
Manufacturer | North Little Rock Manufacturing, L’Oreal Usa Products – North Little Rock Manufacturing, Arkansas, Usa, 11500 Maybelline Road, North Little Rock, Arkansas, Usa 72117, Phone: 022 2498 3000 |
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Packer | L’Oreal India Private Limited, A-Wing, 8th Floor, Marathon Futurex,N.M Joshi Marg, Lower Parel, Mumbai- 400013, Phone: 022 2498 3000 |
Importer | L’Oreal India Private Limited, A-Wing, 8th Floor, Marathon Futurex,N.M Joshi Marg, Lower Parel, Mumbai- 400013, Phone: 022 2498 3000 |
Item Weight | 18.6 g |
Item Dimensions LxWxH | 13 x 13 x 118 Millimeters |
Net Quantity | 1 count |
Included Components | Concealer |
Generic Name | Concealer |
Best Sellers Rank | #582 in Beauty (See Top 100 in Beauty) #3 in Face Concealer |
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Maybelline New York Full Coverage Concealer, Matte & Poreless Ultra Blendable, Fit Me, 25 Medium, 6.8ml
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Product details
- Is Discontinued By Manufacturer : Yes
- Product Dimensions : 1.35 x 1.35 x 11.83 cm; 18.6 g
- Date First Available : 7 August 2012
- Manufacturer : North Little Rock Manufacturing
- ASIN : B0046VGJJA
- Item model number : K0917001
- Country of Origin : USA
- Manufacturer : North Little Rock Manufacturing, L’Oreal Usa Products – North Little Rock Manufacturing, Arkansas, Usa, 11500 Maybelline Road, North Little Rock, Arkansas, Usa 72117, Phone: 022 2498 3000
- Packer : L’Oreal India Private Limited, A-Wing, 8th Floor, Marathon Futurex,N.M Joshi Marg, Lower Parel, Mumbai- 400013, Phone: 022 2498 3000
- Importer : L’Oreal India Private Limited, A-Wing, 8th Floor, Marathon Futurex,N.M Joshi Marg, Lower Parel, Mumbai- 400013, Phone: 022 2498 3000
- Item Weight : 18.6 g
- Item Dimensions LxWxH : 13 x 13 x 118 Millimeters
- Net Quantity : 1 count
- Included Components : Concealer
- Generic Name : Concealer
- Best Sellers Rank: #582 in Beauty (See Top 100 in Beauty)
- #3 in Face Concealer
- Customer Reviews:
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Customer reviews
Customers say
Customers find the product provides good coverage and blends easily for different skin tones. They appreciate its smooth texture and natural look. However, opinions differ on whether it offers good value for money.
AI-generated from the text of customer reviews
Customers are satisfied with the product quality. They mention it gives a flawless finish and sets beautifully. The foundation covers well, has an easy applicator, and lasts up to 4-6 hours without touch-ups.
"...match for my skin tone, brightening the under-eye area and providing a consistent finish...." Read more
"Everything is superb about the product, from my side no drawbacks, the only thing is why 335classic tan is too pricy compared to other shades, that..." Read more
"As expected... Amezing quality in less price" Read more
"Good quality." Read more
Customers appreciate the skin tone of the concealer. They mention it's amazing for wheatish and dusky skin tones, provides good coverage, and blends easily. The shade caramel match is amazing for them, covering pigmentation effortlessly. It's lightweight and matte, removing shine from the skin. The concealer brightens the under-eye area and provides a consistent finish. Customers also mention that it's available for different skin tones, providing decent coverage, brightening the under-eye area, and can be used as a natural matte highlighter.
"...The shade 25 Medium is a perfect match for my skin tone, brightening the under-eye area and providing a consistent finish...." Read more
"...(between 300-350 Rupees) because you can always use it as a natural matte highlighter or mix it with a different concealer/foundation/shade." Read more
"Matches my skin tone very well" Read more
"It makes my under eye grey" Read more
Customers like the coverage of the concealer. They say it provides good coverage for light or faded pimple marks or imperfections, with a natural look. The concealer is not full coverage, and it looks extremely natural yet makes them look great. It gives long-lasting coverage and covers all blemishes without looking cakey.
"...to anyone seeking a reliable, long-lasting concealer that provides full coverage without compromising on a natural finish...." Read more
"Purchased it second time. It's smooth , light weight and medium coverage ." Read more
"Loved the coverage and very light , must buy product with affordable cost, will surely buy again. Covers my pigmentation so effortlessly" Read more
"...PROS- – Easy to blend. – Provides sheer to medium coverage. – Evens out skin tone. – Gives a nice matte finish. –..." Read more
Customers find the foundation concealer suitable for their skin. It blends well, evens out the tone, and brightens up the look without leaving the skin cakey or greasy. Many of them say it's the best foundation for oily skin people, with no strong odor or irritation. Some mention it's suitable for acne-prone skin, dry skin that has been moisturized, and is runny in state but not oily or shiny.
"Good one smooth on skin." Read more
"...It does not give a cake(y) look. – It does not cause any skin breakouts. CONS- – Absence of pump dispenser. –..." Read more
"...You can make this foundation ( or any other ) flawless on your skin by following these 2 steps : ( works for every skin type ) 1...." Read more
"...This product is suitable for acne prone skin. Gives good coverage covers all the blemishes...." Read more
Customers find that the foundation blends well on their skin without looking cakey or overdone. It's easy to apply with fingers or a sponge, and it doesn't leave a white residue. Many reviewers mention that it has a natural-looking finish that lasts throughout the day.
"...The creamy texture glides on smoothly, allowing for easy blending without settling into fine lines...." Read more
"...The product is very easy to blend and a little goes a long way...." Read more
"...PROS- – Easy to blend. – Provides sheer to medium coverage. – Evens out skin tone. – Gives a nice matte finish. –..." Read more
"The best coverage for my skin tone. Light weight and blends easily. Not heavy or cakey. Looks very natural...." Read more
Customers like the foundation quality. They say it's a good foundation for oily skin, a wonderful foundation creme, and one of the best foundations available in India. The packaging is good with a fine applicator. It looks natural and is a good product for makeup lovers.
"...About the product - The 4 stars are for the product. This is a very good foundation. I am NC35 in MAC and the shade sun beige is perfect for me...." Read more
"...winters but this foundation settles down really well on my skin nd mosturise it, but before applying it u need to moisture ur skin really well nd..." Read more
"Veryy good product" Read more
"...Finally i got it and its a nice foundation. I got in shade 220 which is suitable for medium complection with warm undertone...." Read more
Customers like the natural look of the skin foundation concealer. They say it gives a natural look without looking cakey, has an oil-free matte finish that lasts for at least 5 hours, and doesn't crease or leave white casts in photographs.
"...The matte finish adds a polished look to my makeup routine, and I've received compliments on how radiant and smooth my skin looks...." Read more
"...The applicator is effective, making it a breeze to achieve a flawless look...." Read more
"...Feels light and non-sticky. – It does not give a cake(y) look. – It does not cause any skin breakouts. CONS- –..." Read more
"...your fingers and it sets beautifully , giving great coverage with natural look . ○ Needs really less setting powder and touch ups ...." Read more
Customers have mixed opinions about the value for money of the skin foundation concealer. Some find it worth buying, saying it gives a superb glow to the skin and is definitely worth buying. Others mention very little quantity for this price, leading to waste of product.
"As expected... Amezing quality in less price" Read more
"...from my side no drawbacks, the only thing is why 335classic tan is too pricy compared to other shades, that's the only thing disappoint me." Read more
"Loved the coverage and very light , must buy product with affordable cost, will surely buy again. Covers my pigmentation so effortlessly" Read more
"Durable. Different shade option for warm skin tone. Value for money. Portable." Read more
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Top reviews from India
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- Reviewed in India on 2 January 2024Colour: 25 MediumSize: 1 count (Pack of 1)Verified PurchaseI recently have been using this concealer and am absolutely thrilled with the results! This concealer lives up to its promises, providing a matte and poreless finish that lasts throughout the day.
The ultra-blendable formula makes application a breeze, effortlessly covering blemishes, dark circles, and imperfections. I appreciate that a little goes a long way, making the 6.8ml of product seem generous. The creamy texture glides on smoothly, allowing for easy blending without settling into fine lines.
What sets this concealer apart is its ability to deliver full coverage without feeling heavy on the skin. It effectively conceals without caking, creating a natural look that enhances my features. The shade 25 Medium is a perfect match for my skin tone, brightening the under-eye area and providing a consistent finish.
I have combination skin, and I appreciate how well this concealer controls shine without making my skin feel overly dry. It remains in place throughout the day, resisting the need for constant touch-ups. The matte finish adds a polished look to my makeup routine, and I've received compliments on how radiant and smooth my skin looks.
In terms of durability, the Maybelline Fit Me Concealer has exceeded my expectations. It stays put even in humid conditions, maintaining its coverage without fading. The packaging is sleek and convenient, allowing for easy application on the go.
Overall, I highly recommend the Maybelline New York Full Coverage Concealer in 25 Medium to anyone seeking a reliable, long-lasting concealer that provides full coverage without compromising on a natural finish. It has become a staple in my makeup routine, and I'm excited to continue using it.
- Reviewed in India on 6 February 2025Colour: 335 Classic TanSize: 30 ml (Pack of 1)Verified PurchaseEverything is superb about the product, from my side no drawbacks, the only thing is why 335classic tan is too pricy compared to other shades, that's the only thing disappoint me.
- Reviewed in India on 5 January 2025Colour: 25 MediumSize: 1 count (Pack of 1)Verified PurchaseAs expected... Amezing quality in less price
- Reviewed in India on 10 March 2025Colour: 15 FairSize: 1 count (Pack of 1)Verified PurchaseOk
- Reviewed in India on 23 January 2025Colour: 25 MediumSize: 1 count (Pack of 1)Verified PurchaseGood quality.
Good quality.
Images in this review
- Reviewed in India on 4 March 2025Colour: 25 MediumSize: 1 count (Pack of 1)Verified PurchaseThis concealer is really 😊 good
- Reviewed in India on 23 December 2024Colour: 25 MediumSize: 1 count (Pack of 1)Verified PurchasePurchased it second time. It's smooth , light weight and medium coverage .
- Reviewed in India on 28 November 2018Colour: 20 SandSize: 1 count (Pack of 1)Verified Purchase• This was my first ever concealer and I'm definitely not disappointed. I was a bit worried about getting a fake or dried out product, but the product arrived in perfect condition with a sticker seal on the lid (this was in Bangalore).
• I've tried Maybelline Fit Me Foundation in the shade 220 and the concealer in 25 Medium (both my sister's, not mine) and they matched pretty well.
• Medium 25 is slightly more pinkish and Sand 20 is slightly more yellow, so I ended up getting Sand hoping it would maybe colour correct my dark circles a bit.
• If you're pretty light skinned i.e definitely fairer than the medium/normal Indian skin colour (lighter than MAC 35/30) I'd recommend Sand or Medium depending on the undertone you want.
• The product is very easy to blend and a little goes a long way. It covered up old and new acne marks pretty well too, without anything underneath.
• I also used it around my eyebrows to highlight them and it worked brilliantly!
• I don't own setting powder so I used Maybelline compact powder instead and didn't have creasing issues.
• It definitely brightened up my under eye area. But if you're planning on using it in the inner corners or lid area without eye shadow, it might look a bit ashy but it depends on your level of pigmentation.
• Overall, I'd say it's definitely worth a try when it's on sale (between 300-350 Rupees) because you can always use it as a natural matte highlighter or mix it with a different concealer/foundation/shade.
Top reviews from other countries
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Juliane VelazcoReviewed in Mexico on 2 March 2025
5.0 out of 5 stars Excelente producto
Colour: 220 Natural BeigeSize: 30 ml (Pack of 1)Verified PurchaseMe encanta esta base de maquillaje ya que es ultra ligera, le atiné a mi tono y no venía abierta, ni rota y mucho menos maltratada
- PoppyReviewed in Canada on 9 February 2025
5.0 out of 5 stars Very good quality
Colour: 220 Natural BeigeSize: 30 ml (Pack of 1)Verified PurchaseThis liquid foundation is very good, right up there with more expensive brands. The price is excellent and the coverage works for me. This formula is ultra-light, as stated so you don't feel it at all. This is the first time I have actually purchased liquid foundation as I was always more of a powder foundation wearer.
I actually purchased first a hideously priced one(too embarrassed to share!) and I actually prefer this Maybelline one over the more expensive one. I nailed the colour too on the Fit-me. I had other makeup products my Fit-me such as the loose powder (awesome btw) which helped with the selection a bit. I highly recommend and won't be fooled again by expensive liquid foundations. The packaging on this is even good (I love a glass container vs plastic).
- SpaceyReviewed in the United States on 8 February 2025
5.0 out of 5 stars Maybelline's Fit Me, does fit me, a good all around foundation-very reasonably priced, too!
Colour: 125 Nude BeigeSize: 30 ml (Pack of 1)Verified PurchaseMaybelline good old standby, drugstore make-up smells pretty neutral, and has staying power, as in all day. If you pick the right color, yes, you will achieve a natural look for your skin tone. The texture is very smooth, and appears to give a consistent coverage and streak free if applied with care, of course.
Not hard to match for your skin tone, Maybelline has added so many new tones to it's offerings.
Reasonably priced for the Maybelline quality. This bottle will last a good while as far as my personal experience, using every day, but only 1x a day. Recommended.
- CanadianGalReviewed in Canada on 10 January 2025
5.0 out of 5 stars Go-to Concealer!
Colour: 20 SandSize: 1 count (Pack of 1)Verified PurchaseThis is my go-to concealer! It’s not drying, it doesn’t crease under my eyes, and I’m able to colour match my shade easily. The tube is small but it lasts quite a while. I often use this to conceal hyperpigmentation from acne during my daily makeup routine (no foundation). I also have sensitive eyes and Maybelline products are one of the only things that does not irritate them.
The coverage is good for everyday makeup, but the Annabelle Perfect Concealer in Peach hides a little more with less layering when it comes to hyperpigmentation. Although I could never use the Annabelle concealer for my under eyes as it does tend to crease and highlight fine lines).